Creators of the brand and visual identity – UAB Godspeed Branding, 2022.
The logo consists of the main symbol of the resort town – a mineral water pump room with a stream of gushing mineral water, symbolizing the natural and healing resources, traditions and rich history of the resort city. The logo also contains the date, which is considered to be the official day of the foundation of Druskininkai resort in 1794, June 20, when, by the order of king Stanislovas Augustas Poniatovskis, after a doctor of the palace examined the healing properties of Druskininkai mineral water, Druskininkai was declared a healing area by a royal decree. The main goal of the resort, the doctors and health professionals working here has always been to maintain harmony in the human body and soul. Therefore, the sign has a circle that unites this harmony arising from nature, which envelops everyone who comes to Druskininkai.
The different color derivatives of the new visual identity of Druskininkai symbolize the diversity of Druskininkai nature: the merging and intertwining elements of earth, air and water. In this diversity lies the peace, cleanliness and the feeling refreshment that’s present in Druskininkai, which are subtly conveyed by color transitions.