Creators of the brand and visual identity – UAB Godspeed Branding, 2022
The logo consists of the main symbol of the spa town – a bouvet with a stream of gushing mineral water, symbolising Druskininkai’s natural and healing resources, traditions and rich history. The logo also bears the date considered to be the official date of the establishment of Druskininkai on 20 June 1794, when, on the orders of Stanislaw August Poniatowski, a palace doctor examined the healing properties of Druskininkai’s mineral water and, by royal decree, Druskininkai was declared to be a healing place. The main aim of the resort, its doctors and health professionals has always been to maintain harmony in the human body and soul. That is why the sign features a circle, which brings together this harmony, which comes from nature, and which envelops everyone who comes to Druskininkai.
The different colour formations of the new visual identity of Druskininkai symbolise the diversity of Druskininkai’s nature: the merging and intertwining elements of earth, air and water. In this diversity lies the peace, purity and refreshment of Druskininkai, which are subtly conveyed by the colour transitions.